Firby, Doug

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  1. 2024 Toyota Prius Prime XSE Review | TractionLife

    Doug Firby

    Thrifty hybrid electrifies with a sleeker, sportier image. The 2024 Toyota Prius Prime gains power, handles better and is more comfortable.

  2. 2022 Ford Bronco Everglades First Drive Review

    Doug Firby

    The only off-roader that comes out of the factory with rubber boots, the Bronco Everglades is built to get dirty - all accessories included.

  3. 2022 Ford Bronco Raptor First Drive Review

    Doug Firby

    Finding the Rapture in this outlandish 418-HP off-road beast. We take the first-ever Bronco Raptor SUV into the wild. Is it worth the hype?

  4. 2022 Ford Bronco Raptor First Drive Review

    Doug Firby

    Finding the Rapture in this outlandish 418-HP off-road beast. We take the first-ever Bronco Raptor SUV into the wild. Is it worth the hype?

  5. Doug Firby



     

  6. Review: The 2020 BMW X5M and X6M: These ‘utility vehicles’ are the ultimate wolves in disguise

    Doug Firby

    With these two sports-cars-in-disguise, it’s hard to imagine a more fun way to take the family up to the cottage

  7. Big dreams for the mini pickups we may never get

    Doug Firby

    The new compact pickups found around the world offer comfort, convenience and style to go with great fuel economy

  8. Review: With the TRD edition, Toyota tries to break the Camry out of its ‘sensible’ reputation

    Doug Firby

    The TRD’s sharp looks are fitting for the first mid-sized sedan to bear the august Toyota Racing Division badge, a symbol that is meant to signal this car means business

About our members

The Automobile Journalists Association of Canada (AJAC) is an association of professional journalists, writers and photographers whose focus is the automobile and the automotive industry. The majority of our journalists test-drive, and report on, new vehicles on an on-going basis in various media across the country.

We offer our expertise to consumers in a variety of ways so that they may benefit from our journalists' professional experience.

If you have a question about automobiles, we encourage you to read our journalists' articles in newspapers and magazines, listen to their radio programs or watch their television shows all across Canada.

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