The Automobile Journalists Association of Canada is gearing up for its 12th running of EcoRun. This year’s event will see over a dozen of the latest and greatest environmentally friendly vehicles descend upon Greater Montreal, Centre-du-Quebec and the Eastern Townships June 3–6, with Canadian journalists from across the country getting behind the wheel.
This year’s event sees a new format to better address Canadian drivers. Our headline road trip will continue journalists will tackle multiple driving legs in a single day, swapping between vehicles to score the best efficiency ratings they can to earn the coveted Green Jersey. Our drive route will tackle hundreds of kilometers and take in unique Belle Province spots, including the most important EV fast-charging station in Quebec. Located between Montreal and Quebec City, it can now host up to 44 EVs at the same time.
New this year, EcoRun will play host to numerous additional activities, some of which will count towards the Green Jersey tally. Journalists will be able to take part in short, educational challenges, such as an EV-mode acceleration test for hybrids, an EV “relay race” including a mandatory public charging stop, and a little something called “Accessory Overload.”
This change in event structure aims at increasing potential coverage while also offering more teachable moments to readers and viewers.
EcoRun 2024 will play host to vehicles from across the spectrum, giving Canadians a plenty of information about eco-friendly vehicles.
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