Denis DesRosiers of DesRosiers Automotive Consultants said recently:
"As car awards go I personally believe that the Automotive Journalists of Canada (AJAC) serve our industry very well. Their testing process is very thorough and fair involving journalists who evaluate a very wide spectrum of vehicles through the year and thus know how to evaluate a complex product.
They come together once a year to evaluate these specific vehicles and their choices are almost always right on the mark. I also very much like the fact that they give awards to a wide segment of vehicles which results in comparing apples to apples. This allows the ordinary Joe consumer to get more value from these awards than many of the US based awards that annually choose a super luxury model that only a handful of Canadians could ever aspire to."
The purpose of the Canadian Car of the Year Awards (CCOTY) program, created by journalist members of the Automobile Journalists Association of Canada (AJAC), is to provide consumers with sound, comparative information on vehicles that are new to the market.
The Canadian Car of the Year Awards begin their annual program in May when the next model year's program is developed by the Car of the Year Management Group. The official list of entries is announced in August.
The annual timeline looks like this:
September : description and photographs of the eligible vehicles are posted to this web site.
October: “Live from TestFest” – over seventy of Canada’s top automotive writers meet to evaluate hundreds of new model vehicles over a four-day period.
Their purpose? Based on back-to-back comparative testing, select the “best new” vehicles in several categories as well as an overall Canadian Car of the Year and Truck of the Year. The testing program includes "real world" driving on public roads -- where you, the consumer, drives.
Daily updates are provided that include photographs, interviews and editorial.
At the end of 'TestFest’, the comparative test data generated by the journalist experts is posted to this web site for your use as a resource buying guide.
November / December: Category winners are announced and the comparative vote results posted to this web site for your use as a resource buying guide.
February : The overall Canadian Car of the Year and the Canadian Truck of the Year are announced during the first media day of the Canadian International AutoShow in Toronto.
For complete details, please refer to the Car of the Year Awards menu bar on this web site. Alternatively, please call the AJAC Manager Beth Rhind at 1-800-361-1516, e-mail: email@example.com.