- Gas prices are on the rise and there IS something that consumers can do about it. In fact, the auto industry offers a whole range of fuel-efficient choices. Accordingly, our association is organizing a media and automotive industry event called the "Brighton-to- London EcoRun”.
- The event intends to demonstrate fuel-efficient solutions to the gasoline price crisis; including a broad spectrum of fuel efficient choices that are on the market right now. They include hybrids, EVs and other advanced conventional technologies.
- The event concept is based on England’s historic London-to-Brighton run for vintage cars. Our own version will be focused on “green” cars with Brighton, Ontario as the starting point.
- Approximately, 23 “green” vehicles will be driven from Brighton to Oshawa, Oshawa to Toronto, then Toronto to Hamilton, and finally onwards to London, Ontario.
- Along our route, we will be making stops at a few community colleges and universities to promote their respective fuel-efficient projects. Each has their own story to tell: new research projects, new facilities.
- Five press conferences will take place over the three-day event.
- Overall, the event intends to encourage the “handprint” vs. “footprint” philosophy of making a difference through educated choices and behaviour.
- Journalists who are members of AJAC will drive the 23 participating vehicles from one community to the next. List of vehicles is copied below.
- The CAA and Natural Resources Canada are event partners; each with their own story to tell.
- Manufacturers: each of the fifteen manufacturers will have a representative available so as to answer product questions at our press conferences.
- Universities and community colleges: meet the key people associated with new “green” research and new “green” facilities at five exciting host destinations. See suggested stories below.
- Politicians: the Mayor of Brighton will launch the event with a ribbon cutting ceremony; the Mayor of London will close the event with a media reception. Federal MPs and provincial MPPs will be invited as well.